Professional courses

Professional courses

 | Professional training

Storytelling

Duration
10h30
Place
58, rue du Louvre, 75002 Paris
Audience
All audiences

Objectives

To understand the emergence of storytelling and marketing, to be familiar with the highlights of the history of the leading names, to understand company strategies, their actions, their assets and to find out about new trends.

Curriculum

Details

  • The jewellery market, macroeconomic analysis
  • Market players and value chain
  • Strategies and positioning of large groups and jewellery houses
  • Jewellery storytelling
  • Major names and collections

Discover more

Session

Upon request.

Price

Contact us: 01 40 26 98 00

NOS JPO

Les samedis 10 février, 17 Févier et 23 mars 2024, la Haute École de Joaillerie ouvre ses portes à Paris, Lyon et Aix-en-Provence

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