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Objectives
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To understand the emergence of storytelling and marketing, to be familiar with the highlights of the history of the leading names, to understand company strategies, their actions, their assets and to find out about new trends.
Curriculum
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Details
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- The jewellery market, macroeconomic analysis
- Market players and value chain
- Strategies and positioning of large groups and jewellery houses
- Jewellery storytelling
- Major names and collections
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