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Objectives
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To broach the key inseparable steps in promoting creations and fostering sales, and building the skills and confidence of those working in jewellery and watchmaking companies.
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Visual merchandising audience target
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Prerequisites/Target Audience
Sales advisers and experts serving the brand, creations and customer relations
Programme
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Details
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- The brand
- The benchmark
- Customer visualisation journey and process
- Shop windows and interior scenography
- Branding and displays
- Visual merchandising
- Selling ceremony
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