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Découvrez notre MBA Management Spécialisé en Bijouterie-Joaillerie ✓ A qui s'adresse ce cursus ? ✓ Quelles sont les modalités d'inscription ? ✓ Quels sont les débouchés ? Au 58 rue du Louvre, Paris/01 40 26 98 00

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Professional courses

 | Professional training

Storytelling

Objectives

To understand the emergence of storytelling and marketing, to be familiar with the highlights of the history of the leading names, to understand company strategies, their actions, their assets and to find out about new trends.

Session

Upon request.

Price

Contact us: 01 40 26 98 00

  • Duration 10h30
  • Place 58, rue du Louvre, 75002 Paris
  • Audience All audiences

Curriculum

Details

  • The jewellery market, macroeconomic analysis
  • Market players and value chain
  • Strategies and positioning of large groups and jewellery houses
  • Jewellery storytelling
  • Major names and collections

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